business based on integrity
Like it or not, we’re living in a fake news world and it can be hard to know what to believe, who to trust. I know I’ve been caught out more than once — and I’m a former Fleet Street journalist! It’s therefore not surprising that we’re reluctant to accept anything at face value any more, including the credentials of those we meet in business.
So as a marketing and PR consultant, I’ve made a choice, based on my own professional and personal ethics.
I now choose to work with people who come from a place of integrity, people who want to reflect who they are in every corner of their business and have nothing to hide. People who are driven by authenticity and helping others while finding a perfect work/life balance. People who, like me, are not in business just to make money and acquire more stuff.
People who want customers they respect and who respect them.
Sound like you? If this resonates and you’ve had enough of traditional marketing and PR hype, then let’s talk.
What is ethical marketing and PR?
Ethical marketing and PR is where your head and your heart meet in your business, a way of connecting successfully with your customers while staying true to who you are.
Put it this way: do you know a business that keeps drawing you back? One that makes you feel like you’re in exactly the right place. A business that talks your language, reflects what’s important to you right back to you, one where the energy is good. The one that feel like home.
Yes? That’s what ethical marketing and PR can do for you too — draw your customers back to you, time and again. It’s the logical extension of everything else you’re doing to make sure your business remains true to your values while using all the best marketing tactics and tools you need to be seen and heard in your marketplace.
I’m a marketing and PR professional on a mission.
Too many brilliant businesses undersell themselves because they’re frightened to come out from behind their corporate masks and tell their customers who they are and what they stand for.
With a background as a Fleet Street journalist, I know what makes a good story and how to tell it to best effect, and that’s what I’m here to do: help find the stories behind those brilliant businesses and inspire their owners to share them with the world.
A story’s only worth telling if there’s somewhere to tell it, and with more than 15 years experience as a marketing and public relations consultant I know how to make that happen too.
‘Eugenie led the re-branding of my business, including overseeing the design and development of a new website. She kept the essence of who I am while conveying my message so eloquently.’ — Cathy Wells, the Wells Clinic
From my Making Waves blog…
Day 20, the penultimate day of my 21 Days of Transience, and I'm transported back to the Canadian Rockies... The first day was a disaster. Visibility was dire, the snow was gloop, I had almost no idea what I was doing, and was spending most of my time digging myself...
Day 19 of my 21 Days of Transience, and you find me in a Dundee car park... Parking spots were hard to come by the day my daughter started the next chapter of her life as a student in Dundee. The car was loaded with all that stuff parents gather together for...
To Day 18 of my 21 Days of Transience in which I explore why some things are easier to do for others than myself... I always know when I’m spiralling downwards into something nonsensical. What goes first is my logic, followed by my ability to sustain an argument, to...