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'Reading a book on marketing is not something that layers normally greet with relish - this one included. However, by the end of chapter one of Intelligent Marketing for Employment Lawyers I was certainly paying attention, and by chapter five I was hooked.'

Reviewed in Employment Law Journal,
February 2010, by Adele Martins,
Partner, Magrath LLP



'It is set out in easily digestible chapters and acts as a step-by-step guide to marketing, from the basic tools through to exploiting the potential of Web 2.0. There are useful insights from a variety of employment law firms ... which help to give context to the guidance offered ... On the whole this book should prove to be a valuable tool to most employment lawyers.'

Reviewed in Employment Law Association Briefing,
March 2010, by David Major,
Solicitor, Beachcroft LLP



'Inspirational and compelling ... full of practical guidance for employment lawyers who want more clients. In the current climate this book is a "must read"!'

Marc Jones,
Partner, Turbervilles



'Very authoritative ... invaluable for any employment lawyer seeking to establish and/or expand a practice.'

Philip Paget,
Partner, Head of Employment Law,
Gordons LLP



'Detailed "how-to" guidance enabling employment lawyers to stay one step ahead of the competition.'

Rustom Tat,
Partner, DMH Stallard LLP


'The profiles add a dimension a standard marketing work can't compete with ... the real question is whether you can afford NOT to digest this book's advice.'

Kate Sandison,
Senior Associate, Osborne Clarke


'I have found the book extremely useful and have taken on board the advice about saying what are the benefits to the clients, and what value they will get from using us, rather than telling people how great we are.'

Claire Rolston,
Solicitor, Levi Solicitors


'The book brings together a wide range of techniques, reviews them in a balanced way and provides practical advice tailored to the employment law market. It is logically organised and easy to read. I have found the review of websites and guidance on writing website copy particularly useful.'

Sophie Morrison,
Business Development Manager,
Levenes Employment

 
 

Why this book is essential reading

Intelligent Marketing for Employment Lawyers shows you why this is exactly the RIGHT time to raise your marketing game and how blending tried-and-tested tools with new online ideas will give you an unbeatable edge.You’ll discover why Web 2.0 is revolutionising the way we all do business and

  • Why you must have a website that works
  • Why you ignore the blogging conversation at your peril.

With ACTION points throughout putting theory into practice, Intelligent Marketing for Employment Lawyers shows you

  • The key to refining your market and defining your message
  • The secrets of writing copy people will read
    ... and respond to
  • The truth about what the media really wants
    ... and how to deliver it
  • The smart way to advertise in the 21st Century
  • The knack of successful networking
    ... online and face-to-face.

PLUS ...

Invaluable marketing and business insight from eight high-profile employment law firms, including Lewis Silkin and Fox Lawyers, and a leading practice from the US.

And there's a perfect money-back guarantee!

If our suggestions don't work for you, and you don't increase your revenue by at least 30% in the next 12 months, send the book back to us – in any condition – and we'll refund the entire cost!