This is where we get down to business!

The Chartered Institute of Marketing defines marketing as ‘the management process responsible for identifying, anticipating and satisfying customer/client requirements profitably’.

A bit of a mouthful, so let’s translate that into plain English:

Find out what the client wants
Deliver it to them
Make a profit!

Here’s how I’ll help you do it:

Ask you a lot of questions
Pinpoint what your clients want
Work with you to see how best you can deliver
Draw up an action plan that puts theory into practice
Enjoy watching you reap the rewards.

And here are some of the strategies we’ll explore:

A website revamp
Intelligent email marketing
A new – or improved – blog
Use of social media like Facebook, LinkedIn and Twitter
Networking (face-to-face as well as online)
PR (and it’s not just about the media any more!)
Events
Direct mail and telemarketing
Advertising

Then we'll do a pick-n-mix to get the balance exactly right for you.

And if you've got a product or service to launch, you definitely need to talk to me. I've been personally trained by leading US internet marketer Jeff Walker as a Product Launch Manager, which means I'm qualified to see that you reap the benefits from his highly successful, tried-and-tested formula.

Want to know more?

Please contact me.

Don't go until you've read this bit!

Good marketing means good copywriting – you can’t have one without the other.

Look at it this way: I’ve never had the ambition or ability to be a plumber, or an accountant, or a vet. If my washer packs up, or it's nearly the end of the tax year, or the dog’s swallowed a fish hook (yes, that’s happened!), then I go to an expert.

So why is it that so many business people think they can write better promotional copy or video scripts than a professional? It’s not that I take offence – or only rarely – it's just that I hate seeing people invest in well-designed marketing materials only to fill them with words nobody will read.

Commercial copywriting is not a gift – it's a learned skill. And as with anything, doing it well involves commitment, practice, experimenting, testing, and more practice. Want to know the secrets? I can show you – starting with this free ebook. But if you'd prefer to get on with building your business, why not just relax and leave the writing to me?

Either way, if you still need convincing that DIY copywriting is anything other than a false economy, let's talk!