Five reasons NOT to hire me...

I’ll want to know every last detail about you, your business, where you want to go and how you want to get there. And to find out, I will ask you a lot of questions. If you’d prefer a quick in-and-out, off-the-shelf strategy, you’ve come to the wrong place!

2. You already know exactly what you want

For you to get maximum value from our working relationship, you’ll need to listen as well as talk – and maybe change your mind. I’m not the advisor you need if you’ve already got your marketing all mapped out and you’re just looking for someone to do the donkey work.

3. You like to keep your message vague

Are you in love with the abstract? Lots of vacuous design concepts that might look great but tell your customers nothing? If so, I regret I can’t help you: I work in the real world where substance trumps style every time and the message is all about what you do and how you deliver.

4. You’re in love with your own reflection

Your best friend is your corporate mirror, and you just love talking about yourself. If you’re more interested in your mission statement and life story than bringing irresistible benefits to your clients, then you’ll need to Google Narcissus instead of me.

5. You are a graduate in gobbledygook

Do you want to leverage a cutting edge outcome at every turn with a ton of added value right across your website? If you’re in love with marketing speak, I’m afraid I just can’t optimise your initiatives going forward. I specialise in writing clear, plain, accessible English that’s free of clichés and nonsense, matching my style and tone to connect with your customers. I’m a completely jargon-free zone.

So what CAN I do for you?

I’ll take a good, long look at you, your business, your achievements and your aspirations. Then we’ll work as a team to get you and your marketing from where you are to where you want to be, on schedule and on budget. Oh, and we might have a few laughs along the way.

More details about what I can do for you here.